I've spent twenty years in post-production — editing TV commercials, advertising campaigns and branded content for some of the most demanding clients in pharma, fashion, insurance and consumer goods.

I work across the full spectrum of video: from high-frequency ADV cycles for broadcast and digital, to long-form branded content, motion graphics and social campaigns.

I've built a production approach that's both creatively sharp and operationally reliable — because big clients need both. On the documentary and social impact side, I've produced award-winning work that has screened at festivals worldwide.

I integrate generative AI tools — Sora, Runway, Kling, Luma — into production workflows where they add real value, without compromising editorial quality.